Kay Fairey “What is a SuperModel?”

Model Workshop 2010 01 28

Tonight at the workshop we are excited to have Kay Fairey, director of Boulevard Agency, the MVW Modeling school and style of Edo along with being one of SL premiere models. Tonight she will be our guest speaker where her topic will be “Putting things into perspective. What is important as a model, what is expected of us and what, in the end, makes a true “supermodel”.
[17:02] Herradura Baar : Kay is the director of one of SL’s top agencies Boulevard along with being a leader with the Miss Virtual World contest
[17:02] Herradura Baar : and the last few weeks I’ve gotten to know her – she’s one of the most organized but nicest people people you’ll meet
[17:02] Kay Fairey: ty ty (blush)
[17:02] Herradura Baar: tonight we have Kay Fairey – kay the stage is yours
[17:02] Herradura Baar shouts: tonight we have Kay Fairey – kay the stage is yours
[17:03] Kay Fairey: Thank you Herra for an awesome introduction
[17:03] Kay Fairey shouts: Thank you Herra for an awesome introduction
[17:03] Lauren Mureaux: look up oranized in the dictionary… there is a pic of kay lol
[17:03] Kay Fairey: I feel like I want to hide now πŸ˜›
[17:03] Kay Fairey: lol Lauren
[17:03] Kay Fairey: Hello everybody. I am Kay Fairey and I’ll begin by saying how honoured I am to be invited to be a speaker here today.
[17:04] Kay Fairey: I know you’ve been hearing a lot from many excellent speakers so I may say things that contradict what you have heard already.
[17:04] Kay Fairey: I hope I don’t confuse you and you are free to ask question if I do.
[17:04] Kay Fairey: But this comes from my own personal experience of having modeled here since March of 2007 and have survived
[17:04] Kay Fairey: and also from something I believe in….strongly
[17:04] Kay Fairey: ok now….
[17:04] Kay Fairey: Let’s put things into perspective here.
[17:04] Kay Fairey shouts: Let’s put things into perspective here.
[17:05] Kay Fairey: 1. WHY DO WE MODEL?
[17:05] Kay Fairey: Why do we model? —- because we like it, we can have fun.
[17:05] Kay Fairey: I know thats the biggest reason and what SL is all about
[17:05] Kay Fairey: but then….look at the flip side of things
[17:05] Kay Fairey: Why do designers have shows?
[17:05] Kay Fairey: do THEY have the same fun?
[17:06] Kay Fairey: The answer is NO
[17:06] Kay Fairey: They do it for their business.
[17:06] Kay Fairey: As an end result, they want to increase their sales.
[17:06] Kay Fairey: Keep this as the basis of this discussion and you’ll start to see a different picture from what might be seeing now.
[17:07] Kay Fairey: Then we, as models, need to do more than just have fun.
[17:07] Kay Fairey: Whats MOST important is
[17:07] Kay Fairey: 1. do the outfits look good?
[17:07] Kay Fairey: As models, we need to make them look “better” than when they are worn by non-model folks.
[17:07] Kay Fairey shouts: As models, we need to make them look “better” than when they are worn by non-model folks.
[17:08] Kay Fairey: that doesn’t just mean your looks. It’s also your styling
[17:08] Kay Fairey: so watch others and try to learn as much about styling as you can
[17:08] Kay Fairey: its not like you can tweek your sliders and get better at styling
[17:08] Katherine Comet: lol
[17:08] Kay Fairey: 2. are the designers getting good publicity?
[17:09] Kay Fairey: Just doing shows is not enough. What about PR?
[17:09] Kay Fairey: How can they get more out of shows especially if there is a limit to how many avatars you can get into a sim.
[17:09] Kay Fairey: So think of ways you can give them more publicity like blog follow-ups
[17:09] Kay Fairey: 3. shows are for the “designers”. Not for “models”.
[17:10] Kay Fairey: I’ve already talked about this at Opium so Kat will be hearing this again. πŸ˜›
[17:10] Kay Fairey: have you ever noticed how scripts are written?
[17:10] Kay Fairey: Why do they alwasy say “here comes gorgeous xxxxx wearing yyyyy” and not “next is a gorgeous yyyyy modeled by xxxxx”?
[17:10] Veronica Krasner smiles as well
[17:10] Kay Fairey shouts: Why do they alwasy say “here comes gorgeous xxxxx wearing yyyyy” and not “next is a gorgeous yyyyy modeled by xxxxx”?
[17:11] Kay Fairey: Why PRAISE your own models and then mention the clothes afterwards?
[17:11] Kay Fairey shouts: Why PRAISE your own models and then mention the clothes afterwards?
[17:11] Kay Fairey: Scripts already tell us that most agencies are doing shows for “themselves” and not “for designers”even if they may say so when asked.
[17:12] Kay Fairey: So…
[17:12] Kay Fairey: The truth is revealed unconsciously.
[17:12] Kay Fairey: Most agencies do shows for themselves. Not really FOR designers
[17:12] Kay Fairey: and so do the models
[17:12] Kay Fairey: There are more examples.
[17:12] Kay Fairey: have you asked the designer if its ok to style with jewelry?
[17:13] Kay Fairey: have you asked the designer what “image” she/he wants to portray?
[17:13] Kay Fairey: is it appropriate to write in the script that the outfits is sexy?
[17:13] Kay Fairey: Is that the image she/he wants for his brand? If she/he wants to be an elegant brand, then isn’t it “not ok” to call her/his outfit sexy?
[17:13] Kay Fairey: in a LOT of model academies and workshop type talks, don’t we all always talk about what to do to be a good model and NOT about what is good “for the designer”?
[17:14] Katherine Comet nods
[17:14] Kay Fairey: All these examples, tell me that models/agencies tend to do shows for themselves and NOT for designers.
[17:15] Kay Fairey: And I often hear that many designers like me….as a model. And (I know this is my pet peeve subject) but they will come to me and “pay” for the shows I do.
[17:15] Kay Fairey: But why when they can get free shows from other agencies?
[17:15] Kay Fairey: They do it because they know I care about THEM
[17:15] Kay Fairey: and also try my best to “promote” their brand
[17:16] Kay Fairey: in the brand image that they want to portray
[17:16] Kay Fairey: also….I have noticed that many times,
[17:16] Kay Fairey: runways are designed BEFORE designers are solicited
[17:16] Kay Fairey: but does that dream runway, portray the brand image that the designer wants?
[17:17] Kay Fairey: Even if you have a gorgeous runway, if the designer wants a very minimalistic contemporary image, isn’t THAT what we need to give them?
[17:17] Kay Fairey: So that’s one thing we need to start re-thinking, as models
[17:18] Kay Fairey: and popular models are made by demand from designers
[17:18] Kay Fairey: They can ask an agency to include so-and-so in their shows
[17:18] Kay Fairey: or they can even reject a model if they don’t like her/him
[17:19] Kay Fairey: and I believe that the mindset that I have…..that I am “marketing” a designer, and not just modeling, gave me the support of so many designers that I work with
[17:19] Kay Fairey: Any questions so far?
[17:19] Nefertiti Kimagawa: no
[17:20] Kay Fairey: All ok?
[17:20] Herradura Baar smiles
[17:20] Katherine Comet nods
[17:20] Katherine Comet: !!γ‹‘Yepγ‹‘ Yepγ‹‘ Yepγ‹‘!!
[17:20] VanessaDelRio Underwood: yes
[17:20] Maureen Gabardini: nods
[17:20] Angel McMullen: yes
[17:20] Lacey Firehawk: yes
[17:20] Maribel Penucca: yes
[17:20] Lauren Mureaux: yes
[17:20] Gaige Winthorpe: Yes ma’am πŸ™‚
[17:20] Kay Fairey: Lets go into the next topic then
[17:20] Kay Fairey: and this all leads to my conclusion…what makes a supermodel
[17:20] Kay Fairey shouts: and this all leads to my conclusion…what makes a supermodel
[17:21] Kay Fairey: I wore this tag today which I hardly ever wear
[17:21] Kay Fairey: CEO of Miss Virtual World Academy
[17:21] Kay Fairey: But I had a reason
[17:21] Kay Fairey: I want to go into the subject of contests
[17:22] Kay Fairey: and I know Miss VW is one of the biggest contests in SL fashion today
[17:22] Kay Fairey shouts: and I know Miss VW is one of the biggest contests in SL fashion today
[17:22] Kay Fairey: I have been feeling a bit worried about this trend that EVERYBODY has to enter and win contests
[17:22] Kay Fairey: Are designers interested that you are a winner?
[17:23] Kay Fairey: Which is more important to them? A model with lots of wins vs a model who cares about the designer?
[17:23] Kay Fairey: Let me confess to you
[17:23] Kay Fairey: I have never won a contest myself
[17:23] Nefertiti Kimagawa: what @.@
[17:23] Veronica Krasner: :O
[17:23] Sabine Blackburn: lol Nef
[17:23] Kay Fairey: which is also because I hardly ever entered either
[17:23] Gaige Winthorpe: ,gasp>
[17:24] Kay Fairey: I did enter the JCNY contest when I started modeling and wasn’t that well known
[17:24] Kay Fairey: and the highest I ever got was a runner up
[17:24] Sabine Mortenwold: i thought you had to enter contest to get known
[17:24] Kay Fairey: and I stopped there
[17:24] Sabine Blackburn: come on Sabine
[17:24] Sabine Blackburn: ;))
[17:24] Kay Fairey: yes you do Sabine
[17:25] Kay Fairey: I’m not going to deny the PR boost you will get from contests
[17:25] Kay Fairey: but contests stop there
[17:25] Kay Fairey: if you don’t keep working on it…..the effect will fade out the moment the next winner is announced
[17:26] Kay Fairey: It’s the same with Miss VW
[17:26] Sabine Blackburn: so what you do Kay?
[17:26] Kay Fairey: the moment the next winner is announced, even Mimmi had to walk as No.2 model and Miaa was opening all the shows after her win
[17:26] Kay Fairey: But Mimmi is not stopping there
[17:26] Kay Fairey: she keeps on working
[17:27] Kay Fairey: and on the other side….
[17:27] Kay Fairey: then are contests the ONLY way to make it to being a top model?
[17:27] Kay Fairey shouts: then are contests the ONLY way to make it to being a top model?
[17:27] Kay Fairey: No I don’t think so
[17:27] Kay Fairey shouts: No I don’t think so
[17:27] Herradura Baar thinks contests should be for fun πŸ˜€
[17:28] Nefertiti Kimagawa: πŸ˜€
[17:28] Kay Fairey: Yes exactly
[17:28] Kay Fairey: Now the contest that Herra has here are different
[17:28] Kay Fairey: because she adds the element of learning in them
[17:28] Herradura Baar shouts: thank you kay πŸ˜€
[17:28] Heydon Milter: Contests I think are a bridge to gain experience when other avenues are closed to me. That’s why I do them.
[17:28] Kay Fairey: and its also true that contests make you “think” so they make you learn
[17:29] Kay Fairey: Yes Heydon you are right
[17:29] Kay Fairey: and you DO learn from contests
[17:29] Kay Fairey: but
[17:29] Sabine Mortenwold: you get better at styling
[17:29] Kay Fairey: its also true that many potentially good models have disappeared after being heart broken by losing in contests
[17:30] Sabine Blackburn: fortunately I have no heart
[17:30] Sabine Blackburn: rofl
[17:30] Kay Fairey: and its also true that contests have given birth to some what I call “contest monsters”
[17:30] Nefertiti Kimagawa: lol
[17:30] SterlingZen Harbour: lol..
[17:30] Gaige Winthorpe:
[17:30] Sabine Mortenwold: good job Sab B
[17:30] Herradura Baar has met a few
[17:30] Veronica Krasner: i dont have luck at contests but i keep trying from time to time πŸ˜›
[17:30] Sabine Blackburn: lool
[17:30] Kay Fairey: Yes Veronica and that part about “trying” is the most important I think
[17:30] Kay Fairey shouts: Yes Veronica and that part about “trying” is the most important I think
[17:31] Kay Fairey: I just don’t like the trend of contests these days that make some ppl think they have “made it” just because they have won a contest
[17:31] Sabine Blackburn: oh I know that motto
[17:31] Kay Fairey: yes exactly Veronica
[17:31] Veronica Krasner: πŸ™‚
[17:32] Kay Fairey: but if contests wins make the supermodels, why aren’t all winners supermodels???
[17:32] Kay Fairey: or why are there supermodels who are not “regulars” in the list of top models???
[17:32] Veronica Krasner: because i think something else is missing then πŸ™‚
[17:32] Kay Fairey: I mean in the list of winners…. *giggles*
[17:33] QueenBrat Bracken: Especially the voting type contests. Doesnt make you a good model, means you have friends with money who pay to vote.
[17:33] Lauren Mureaux: you can’t just win and sit on your Laurels.. or you will fade away
[17:33] Katherine Comet: what is the deifinition of a supermodel in SL?
[17:33] Kay Fairey: yes exactly!!
[17:33] Elahna Dyrssen: good question Kat!
[17:33] Veronica Krasner: supermodel to me is a model that has won prestige from her behaviour and styling and modeling skills
[17:34] Kay Fairey: The definition of supermodel in my opinion are those models that are sought after not only by agencies but by designers as well
[17:34] Katherine Comet shouts: like Kay!
[17:34] Sabine Mortenwold: and you
[17:34] SterlingZen Harbour nods
[17:34] Sabine Mortenwold: and Sabine
[17:34] Veronica Krasner: yes πŸ™‚
[17:34] Sabine Mortenwold: B
[17:34] Kay Fairey: no there are a LOT more…Sabine is one imho
[17:34] Kay Fairey: When I talk to designers, many of them name Sabine as one they would like to have in their shows
[17:35] Katherine Comet: it’s a name I recognize immediately
[17:35] Kay Fairey: Now to me, that’s a sign of a supermodel just like in RL
[17:35] Kay Fairey: In RL, I had once hired Kate Moss for a photoshoot
[17:35] Katherine Comet: wow
[17:36] Sabine Mortenwold: wow
[17:36] Veronica Krasner: wowow
[17:36] Sabine Blackburn: yeah wow!
[17:36] Herradura Baar: oh wow
[17:36] Kay Fairey: and her cost was 500,000 US dollars for a 2 day shoot
[17:36] Sabine Blackburn: do you have her number?
[17:36] Sabine Blackburn: lol
[17:36] Kay Fairey: hahahahaha
[17:36] Sabine Mortenwold: does she give loans
[17:36] Kay Fairey: but STILL, designers and media wanted her
[17:37] Kay Fairey: So you can call yourself, top model, supermodel, whatever model but if ppl don’t ask for you…..isn’t that a bit vain?
[17:37] Katherine Comet nods
[17:37] Sabine Mortenwold: yep
[17:38] Kay Fairey: And to be in demand, doesn’t just mean contest wins…that was my message here today
[17:38] Monica Balut shouts: Kay, I have always been very conscious of styling my clothes for a show so they stand our for the designer. However, that is often very difficult to do. Sure you can visit the store. But it’s difficult for models to actually communicate with the designers. Usually you have to go thru the show coordinator. Many designers give no instructions or clues whatsoever about how they want the outfilt styled or even what options to wear. How would you suggest that we deal with that
[17:38] Kay Fairey: and also it means that for those of you who had not yet had luck, that does NOT mean that you cannot make it unless you win

[17:39] Kay Fairey: wait let me read up Monica’s point
[17:39] Herradura Baar shouts: for $50L join fee there are a few agencies taht give out supermodel titles
[17:39] Kay Fairey: yes good point Monica!
[17:40] Kay Fairey: my point about asking for the brand image was more addressed to the show directors
[17:40] Katherine Comet: ooooo
[17:40] Kay Fairey: its THEIR jobs to do that and convey that to the models
[17:40] Kay Fairey shouts: its THEIR jobs to do that and convey that to the models
[17:40] Herradura Baar shouts: as a former show director – I always had that information for my models
[17:40] Kay Fairey: but if you are not lucky enough to have one that will do it, you can always ask the director and ask for him/her to find out
[17:40] Kay Fairey shouts: but if you are not lucky enough to have one that will do it, you can always ask the director and ask for him/her to find out
[17:41] Kay Fairey: yes those are good directors I think
[17:41] Kay Fairey: but about brand images….let me tell you what I do
[17:41] Kay Fairey: I have to agree that a lot of designers don’t know what to do themselves
[17:41] Kay Fairey: so even if you ask, many of them can’t answer
[17:42] Kay Fairey: but what I do is….and I have been doing this ever since I was a starter model and a blogger….I go to their stores and try to find out their “image” myself
[17:43] Kay Fairey: Micah is the rare kind who knows exactly what he wants
[17:43] Kay Fairey: and therefore sometimes difficult to work with because he is so specific
[17:43] Kay Fairey: but even with Micah, I visited his stores many times…
[17:43] Kay Fairey: while I was preparing the show, I would tp over and make sure I am not off from his brand image
[17:44] Kay Fairey: For example….a good example I think is hair


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